If you missed last week’s Wall Street Journal feature entitled “Greener and Cheaper,” have a look – it could change your business. Authored by Dr. Alan Robinson (Isenberg School of Management, University of Massachusetts) and Dr. Dean Schroeder (College of Business Administration, Valparaiso University), the article examines Subaru of Indiana Automotive Inc., which has established a blueprint for making sustainability work as business practice. They outline a six-step roadmap and conclude that despite what many companies think — that reducing their environmental impact is a nice idea, but impractical because of the cost — businesses can go green and lower costs at the same time.
