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Accruit Expands Brand Identity

Accruit launches brand redesign reflecting the company's transition from a qualified intermediary to a financial technology (FinTech) service provider.
accruit logo

Accruit, LLC, a leading provider of like-kind exchange and special member services, today launched a brand redesign reflecting the company's transition from a qualified intermediary to a diversified financial technology (FinTech) service provider.

In June of last year, Accruit acquired the assets of Bankers An escrow agreement provides for the placement of money or other assets in the control of an independent third party in order to protect the parties involved in a transaction. The funds or assets are held by the escrow agent until it receives the appropriate instructions or until predetermined contractual obligations contained in the escrow agreement have been fulfilled. Escrow Corporation, one of the largest full service escrow companies in Colorado, and continued to provide escrow services under the banner of Accruit-owned Bankers An escrow agreement provides for the placement of money or other assets in the control of an independent third party in order to protect the parties involved in a transaction. The funds or assets are held by the escrow agent until it receives the appropriate instructions or until predetermined contractual obligations contained in the escrow agreement have been fulfilled. Escrow , LLC. The consolidation of escrow services into Accruit's own brand is part of a diversification strategy aimed at evolving the company and providing these services world-wide.

"This branding transition is a natural step for Accruit," said CEO Brent Abrahm. "We've grown our business significantly over the past several years, and our expansion into escrow has opened opportunities for further growth into areas such as digital escrow, crowdfunding and integration with online platforms.”

Accruit continues to expand its escrow offerings to include solutions in underserved industries. They are also currently developing a technology solution for holding software source code and digital IP with a release anticipated later this year.

An updated company website was unveiled today to reflect the new brand identity and showcase the company’s competitive advantages as a FinTech brand.